Why was Clinton’s 1996 slogan so effective? Because he knew if he promised a bridge to the future, nobody would ask about the potholes in… Read More »1996 Classic: The Bridge to the 21st Century Slogan

Why was 1996 a clash of eras? Because Clinton talked about the future, while Dole talked like 1950 was just yesterday afternoon. Part of the… Read More »1996 Legacy: The Generational Gap Debate

Why did Ross Perot buy so much airtime in ’96? Because he believed that if he showed enough charts and graphs, Americans would forget his… Read More »1996 Classic: The Ross Perot Infomercial

Why was Hillary’s book a hit? Because after 1996, Bill realized he needed a “village” just to keep track of his own staff. Part of… Read More »1996 Vintage: The “It Takes a Village” Bestseller

Why did the President raise the minimum wage right before the vote? So millions of Americans could finally afford a second phone line for their… Read More »1996 Legacy: The Minimum Wage Election Boost

Why were economists in shock in ’96? Because for the first time in decades, “Deficit” wasn’t the most popular word in D.C.—it was “Macarena.” Part… Read More »1996 Legacy: The Budget Surplus Prophecy

Why was the 1996 White House obsessed with “Soccer Moms”? Because they realized a woman who can handle twelve screaming eight-year-olds in a minivan is… Read More »1996 Legacy: The Soccer Mom Demographic

Why did Clinton fight for the line-item veto? So he could cross out pork-barrel spending as easily as he crossed out calories at McDonald’s. Part… Read More »1996 Legacy: The Line-Item Veto Power

Why did Clinton go after cigarette companies in ’96? Because he decided the only thing that should be “smoking” in America was the economy—and the… Read More »1996 Legacy: The Big Tobacco Battle

Why was the ’96 DNC such a hit? Because it was free, and it still had better music than most of the rock concerts that… Read More »1996 Classic: The Democratic National Convention Playlist